The clear waters of Lake Tahoe located near Sacramento and the wealth managers of Genovese Burford & Brothers.

Privacy Policy

Maintaining the trust and confidence of our clients is a high priority. That is why we want you to understand how we protect your privacy when we collect and use information about you, and the steps that we take to safeguard that information.

This notice is provided to you on behalf of Genovese Burford & Brothers Wealth and Retirement Plan Management, LLC (“GBB”).

Information We Collect:

In connection with visits to our website, we collect only information visitors provide or that their web browsers provide in interacting with our website.

In common with most other websites, we use cookies and similar technologies to help us understand how visitors to our website use so that we can keep improving our platform. Cookies are small text files that are placed on your computer by websites that you visit. These text files can be read by these websites and help to identify you when you return to a website. We have created this Cookies Policy to provide you with clear and explicit information about the technologies that use on, and your choices when it comes to these technologies.

If you choose to use without blocking or disabling cookies or opting out of other technologies, you will indicate your consent to our use of these cookies and other technologies and to our use, in accordance with this policy and the rest of our Privacy Policy, or any personal information that we collect using these technologies. If you do not consent to the use of these technologies, please be sure to block or disable them using your browser settings.

In connection with providing investment products, financial advice, or other services, we obtain non-public personal information about you, including:

  • Information we receive from you on account applications, such as your address, date of birth, Social Security Number, occupation, financial goals, assets and income;
  • Information about your transactions with us, our affiliates, or others; and
  • Information received from credit or service bureaus or other third parties, such as your credit history or employment status.

Categories of Parties to Whom We Disclose:

We will not disclose information regarding you or your account with us, except under the following circumstances:

  • To entities that perform services for us or function on our behalf, including financial service providers, such as our clearing broker-dealer, Royal Alliance Associates, Inc., investment company, or insurance company;
  • To consumer reporting agencies,
  • To third parties who perform services or marketing on our behalf;
  • To your attorney, trustee or anyone else who represents you in a fiduciary capacity;
  • To our attorneys, accountants or auditors; and
  • To government entities or other third parties in response to subpoenas or other legal process as required by law or to comply with regulatory inquiries.

Categories of Information We Disclose:

We may only disclose information that we collect in accordance with this policy. GBB does not sell customer lists and will not sell your name to telemarketers.

How We Use Information:

Information may be used among companies that perform support services for us, such as data processors, technical systems consultants and programmers, or companies that help us market products and services to you for a number of purposes, such as:

  • To protect your accounts from unauthorized access or identity theft;
  • To process your requests such as securities purchases and sales;
  • To establish or maintain an account with an unaffiliated third party, such as a clearing broker-dealer providing services to you and/or GBB;
  • To service your accounts, such as by issuing checks and account statements;
  • To comply with Federal, State, and Self-Regulatory Organization requirements;
  • To keep you informed about financial services of interest to you.

Regulation S-AM:

Under Regulation S-AM, a registered investment adviser is prohibited from using eligibility information that it receives from an affiliate to make a marketing solicitation unless: (1) the potential marketing use of that information has been clearly, conspicuously and concisely disclosed to the consumer; (2) the consumer has been provided a reasonable opportunity and a simple method to opt out of receiving the marketing solicitations; and (3) the consumer has not opted out. GBB does not receive information regarding marketing eligibility from affiliates to make solicitations.

Regulation S-ID:

Regulation S-ID requires our firm to have an Identity Theft Protection Program (ITPP) that controls reasonably foreseeable risks to customers or to the safety and soundness of our firm from identity theft. We have developed an ITPP to adequately identify and detect potential red-flags to prevent and mitigate identity theft.

Our Security Policy:

We restrict access to nonpublic personal information about you to those individuals who need to know that information to provide products or services to you and perform their respective duties. We maintain physical, electronic, and procedural security measures to safeguard confidential client information.

Closed or Inactive Accounts:

If you decide to close your account(s) or become an inactive customer, our Privacy Policy will continue to apply to you.

Complaint Notification:

Please direct complaints to: Angie Butler at Genovese Burford & Brothers Wealth and Retirement Plan Management, LLC, 1515 Response Road, Sacramento, CA 95815; 916-924-7527, or

Changes to This Privacy Policy:

If we make any substantial changes in the way we use or disseminate confidential information, we will notify our clients directly and the public via this website. If you have any questions concerning this Privacy Policy, please contact us at:

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Call Us at 916-924-7527