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ROB COOK, CPA®, CFP®,  Thumbnail

ROB COOK, CPA®, CFP®,

My Philosophy:

There is an old saying that big doors swing on small hinges. For most people their finances and its impact on their lives is one of the most important doors they must grapple with. By extension the multitude of small decisions made over a lifetime that move that door become increasingly important. My desire it to develop relationships with clients built on a foundation of trust, where I strive to build that trust by providing transparency, clarity and peace of mind for clients.

My Specialties:

  • Investment Management
  • Tax Planning
  • Helping Business Owners

My Interests:


  • Spending time with my wife and daughter – The two most important people in the world to me
  • All things sport and outdoors related – Specifically I love college football & basketball, hiking in the Sierra Nevada Mountains, and my new-found love for obstacle races
  • Reading and learning new things – I firmly believe we should be well-rounded and well-read individuals to most effectively serve and benefit the people and world around us
  • Serving in my Church and Community – One of the greatest blessings of my life

My Qualifications:

  • CERTIFIED FINANCIAL PLANNERTM (2020)
  • Certified Public Accountant (2017)
  • Master of Accounting, Brigham Young University (2015)
  • BS in Accounting, Brigham Young University (2015)

My Involvement

  • Boy Scouts of America, Volunteer

My Experience

  • 2018 – Present – Genovese Burford & Brothers
  • 2015 – 2018 – Senior Tax Associate at EY
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